In this COVID-19 pandemic, where small businesses are suffering the most and their physical presence not to be outdone and they are incapacitated to stay at home because many countries have announced partial or complete lockdown in countries, well many people saying that 2020 is the worst year ever maybe they are ok in their vision but, many good things also happen in this year, and one of them are many people become self-employed, whether they are content writers, digital marketers, whatever they are. Pakistan is among the top five countries when it comes to freelancing and generated a significant calculated amount of  $0.5 billion entirely from freelancing. According to a report, Pakistan is home to 9 percent of total freelancers. 

In this blog, we are going to talk about social media services in Pakistan, How to provide these services, and whom to provide these services?

To do social media marketing in Pakistan or in anywhere, You need to do some basics set up first these are:

Setting up your social media marketing agency:

The first step is to create a website for the business and you should also create a website for your own business needs. You can easily create a website in WordPress. Remember, create a website for the business is your major need in social media marketing.

1. Facebook Page  

Facebook is the primary choice of all businesses around the world, Wondering why? Because Facebook has over 2.6 billion active users and Facebook has more than 80 million small businesses around the world using Facebook pages. In today's world, no matter the business is small or huge, they are advertising using Facebook, because of its huge user base. Even if you are working for a client, Create a Facebook Page is your priority. After creating the page build your brand's presence on your page. Post photos and videos about your brand and keep the relevant topics in discussion.

2. Instagram business account

Having an Instagram business account is very helpful to spread your brand awareness. Instagram has 1 billion monthly active users. On Instagram organic growth is easy unlike Facebook, where the paid advertisement is mostly done by many Businesses. Instagram is a Facebook-owned company and the second biggest site after Facebook. Instagram is all about photos and videos. On Instagram, using hashtags you can reach thousands of people instantly.
 After creating a profile on Instagram, the next step is to convert your profile into a business account, your profile will set on a private account by default by Instagram. You have to make your account open for any visitor and easy for them to follow you. Creating stories is gained attention instantly on Instagram.
If you have 10K followers, Instagram lets you apply any website link on your story, this is another good way to reach more visitors to your website.

3. LinkedIn

4.Quora

5. Youtube videos

Client Retention

Legal Setup

When you do digital marketing for your own product or service or for your client to increase that particular product's leads all around the world. You create a website, e-commerce store any many more things, But this all doesn't work, if you are not good at copywriting if you are not good at making a brilliant, attention seeker sales copy. 

So now the question is, what is copywriting, and why this is necessary for digital marketing?

Write as if you are speaking to a person:

  Hello All, My name is Hafsa I am a freelancer at Fiverr. A freelancer is one who is self-employed. Boos of your own.

Fiverr is one of the most populated non-traditional marketplace in the world. It has 14 million users, of course, this is a huge number. 

A non-traditional marketplace is one where a freelancer comes signup for an account and becomes both Freelancer/Buyer. You can switch between these modes anytime. The freelancer creates a Gig, Which means service with his skillsets. This is unlike the other traditional marketplaces like Upwork and Guru, Where a buyer post a project with his desire needs, and freelancers come and if their skill set matches that project's demand, they will bid on that project, The freelancer and buyer starts a business conversation and then the project awarded to that amazing freelancer.

So Back to Fiverr, As I say that it has 14 million users, which means a huge competition, So don't you think that, if you or I signup for an account, creates a gig. Will my gig would be ranked or I get even an order?

Yes! It's Possible but with some important aspects as I discussed below:

1. Keyword Analysis 

Your research should be proper on your main keywords You should pick a relevant keyword, which could be long tail (3 words) But with low competition Like on which 1K to 2K services are active.

2. Gig Title

Your gig title must be unique and short. Because Fiver itself says that short titles gigs sell better. One thing, the first time when you give your gig a title and make it live, that title will be your gig's URL. That you cannot change, So carefully choose your gig's Title.

3. Tags

Your gig's tags are another important factor to increase your gig's ranking. On Fiverr, You can apply a maximum of 5 tags. your tags must include your main keywords. 

4.Packages

Fiverr allows you to create 3 packages Basic, Standard, Premium. you can name your packages. Or you can create only one package. This is upon your comfort and skills. In these packages, you can specifically adjust what you can give in basic standard as well as the premium you can adjust your delivery time and many more.

4.Description

Now, this is the one where you are going to briefly talk about your services. Fiverr give you a word limit of 1200 words to briefly describe your service. you should tell buyers your abilities and give them the reasons to choose you.

5.Photos/Videos 

Photos and videos are the faces of your services. You can add a video to your gig by dragging, dropping, or browse from the computer. You can use a video with 75 seconds of duration and less than 50 MB. And you can use three pictures for your gig with 370 pixels in height and 550 pixels in width, it can be up to 5 MB.

Now you can live your gig. Well done.

so, there were some important factors to increase your gig's ranking whether you are a newbie or not.

If you follow these important things carefully, we hope your gig will surely be ranked and you will get your client very soon.

The original blog was written by Hisham Sarwar.

Original blog's Link:https://www.beingguru.com/2019/05/how-to-get-orders-from-fiverr/

Summarise by Hafsa Javed.