When you do digital marketing for your own product or service or for your client to increase that particular product's leads all around the world. You create a website, e-commerce store any many more things, But this all doesn't work, if you are not good at copywriting if you are not good at making a brilliant, attention seeker sales copy.
So now the question is, what is copywriting, and why this is necessary for digital marketing?
Copywriting is the art of writing text for the purpose to increase brand awareness and advertising or other forms of marketing. The product, called copy or sales copy, The written content that aims to ultimately persuade a person or group to take a particular action.
How to be a good copywriter?
The formula to write a good sales copy consists of four objects AIDA.
Attention: As a good copywriter, you have to grab the reader's attention by writing an interesting headline like "How to be a successful freelancer" or it could be "3 websites that every student should visit". Always use 5Ws and one H or any number to grab the reader's attention. The 5Ws are, What, Who, When, Where, Why, and H for How.
Interest: This is also called sub-heading, a great opening after grabbing the attention, you should tell the reader what they will get if they approach you with a single click. There are many ways to build reader's interest like, you can give them a guarantee of your service or any % off. By giving these offers you create the readers interest.
Desire: Create a desire by talking about interest like, Do you want to earn money online? OR, Do you want to be financially independent?
Action: Now this is the last and most important part of a sales copy you have to give the readers a call to action through which they can contact you and talk further about your service or product. The Call to action could be anything, like, you can give readers an email address, or your website address, etc.
So, this was the AIDA formula. This model in use since the late 19th century. So you can imagine how efficient this model is.
Write as if you are speaking to a person:
Always keep the user in mind that the person is standing in front of you and you are talking to him, for him.
Warren Buffet, Who is the world's third-richest man, an American businessman, and also an amazing copywriter says: When writing I pretend like I am talking to my sister I just begin with "Dear Doris". His direct approach to the readers (investors) is the key to his copywriting success.
John Emory Powers (1837-1919) was the world's first full-time copywriter. He works for the department stores, Lord's & Taylor before becoming a freelancer in 1886. Regarded as the father of modern creative advertising.
When writing a sale copy these 7 things you must include in your sales copy:
1. Heading
2. Opening
3. Benefits
4. Offers
5.Guarantee
6. Scarcity
7. Call to action
Tell people that you are at first-come, first-serve priority services. made scarcity by telling that you have only limited stock left. So the people will make hurry and contact you for the service.
You should maintain a "Direct" and "You" approach. If you have an idea or concept that you want to communicate tell that at the beginning of your sales copy, building suspense will only work against you.
Your sales copy should have conciseness, bullet words, and should be easy to understand.
Once you understand the basic points that make copywriting work, you'll see it's not as complicated as its sound. In fact, it could be so easy that you might end up making it your full-time career.
Thank You for reading. :)
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