• Provide social media marketing services in Pakistan.

     In this COVID-19 pandemic, where small businesses are suffering the most and their physical presence not to be outdone and they are incapacitated to stay at home because many countries have announced partial or complete lockdown in countries, well many people saying that 2020 is the worst year ever maybe they are ok in their vision but, many good things also happen in this year, and one of them are many people become self-employed, whether they are content writers, digital marketers, whatever they are. Pakistan is among the top five countries when it comes to freelancing and generated a significant calculated amount of  $0.5 billion entirely from freelancing. According to a report, Pakistan is home to 9 percent of total freelancers. 

    In this blog, we are going to talk about social media services in Pakistan, How to provide these services, and whom to provide these services?

    To do social media marketing in Pakistan or in anywhere, You need to do some basics set up first these are:


    Setting up your social media marketing agency:

    The first step is to create a website for the business and you should also create a website for your own business needs. You can easily create a website in WordPress. Remember, create a website for the business is your major need in social media marketing.

    1. Facebook Page  


    Facebook is the primary choice of all businesses around the world, Wondering why? Because Facebook has over 2.6 billion active users and Facebook has more than 80 million small businesses around the world using Facebook pages. In today's world, no matter the business is small or huge, they are advertising using Facebook, because of its huge user base. Even if you are working for a client, Create a Facebook Page is your priority. After creating the page build your brand's presence on your page. Post photos and videos about your brand and keep the relevant topics in discussion.

    2. Instagram business account

    Having an Instagram business account is very helpful to spread your brand awareness. Instagram has 1 billion monthly active users. On Instagram organic growth is easy unlike Facebook, where the paid advertisement is mostly done by many Businesses. Instagram is a Facebook-owned company and the second biggest site after Facebook. Instagram is all about photos and videos. On Instagram, using hashtags you can reach thousands of people instantly.
     After creating a profile on Instagram, the next step is to convert your profile into a business account, your profile will set on a private account by default by Instagram. You have to make your account open for any visitor and easy for them to follow you. Creating stories is gained attention instantly on Instagram.
    If you have 10K followers, Instagram lets you apply any website link on your story, this is another good way to reach more visitors to your website.

    3. LinkedIn

    LinkedIn is mainly used for professional networking and for all job seekers to post their CVs and employers to post jobs. This platform is mainly used by professionals, where they can make connections, and friends like Facebook, On LinkedIn you can also use hashtags to reach more audience. LinkedIn is such a great platform, you can drive traffic on your youtube channel or website through LinkedIn.

    4.Quora

    Quora is an American question answers website, where someone asked a question, other people give their answers if they know. There is no topic that you won't find on Quora. You can do advertising of your brand on Quora. Quora is giving people huge information about every specific niche. Quora is very simple to use, you just have to create an account on Quora and you are able to ask and tell.

    5. Youtube videos

    Youtube is a whole new world. Youtube is the biggest video-sharing platform. Youtube is a Google-owned company and that's why it is very huge. As a social media agency, you should create a Youtube Channel and talk about your brand service, products anything that you want to sell. On youtube, If your content is good, people choose to see you, they will subscribe to your channel, the more subscribers you get, the more popular your product or you will be.

    Here is a typical list of services that fall under social media marketing:

    • Lead generation
    • Marketing outreach
    • Sales generation
    • Social media accounts management
    • Copywriting services
    • Email marketing through lead generation by capturing emails in a newsletter
    • Claim your local google listing

    Portfolio

    Building up a portfolio is very important in freelancing to show the client your potential. As a social media marketing agency, to create your portfolio, offer limited time offer to the first 5 clients.
    Go outside and offer your social media marketing services to people who are working in that physical marketplace. Tell him that you will generate his sales through advertising his brand/shop anything he wants to sell. anybody with the right frame of mind would never refuse such an offer.
    From here your social media marketing skills would start, you shall create a website for that brand, create different social media accounts, build their presence. You should have to talk to the customers and reaching your goal to be a successful social media marketing agency (SMMA).

    Client Retention

    Serves your social media marketing services like a superman, that people want to work with you again and again. A returned client pays better than a new client. It requires you to spend advertisement money but if you can signup a quarterly or annual contract with your existing client, you can focus more on better rather than worrying about getting new customers.

    Legal Setup

    To set up your social media marketing agency legally, you have to signup with FBR.
    If you don't know how to do it, I would recommend, Google "Lawyers in your areas" and you will find contact numbers of lawyers offering their service.

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